2401 Broadway and 1100 Broadway Approved by Planning Commission

On Wednesday, Oct. 4, the Oakland Planning Commission approved the application for 2401 Broadway, a six-story mixed-used building that will include a large hotel as part of its structure. The Commission also approved an 18-story office tower to be built on the long-vacant lot next to the old Key System Building.



(2401 Broadway Completed. Photo Courtesy of the Oakland Planning Commission) 

2401 Broadway, which is a joint venture between Signature Development Group, Jordan Real Estate Investments and West Elm Hospitality, will stretch over four lots taking up the entire block between 24th and 25th streets. At its highest point, the structure will be 85 feet tall and will include 72 residential dwelling units, 159 hotel rooms, and 17,439 square feet of ground-floor retail space. The back of the building will be three stories, and will include a parking garage. The building will include 128 parking spots, 36 of which will be for tenants and the rest for hotel guests and retail patrons.

The new building will partially replace a Kia dealership currently occupying the spot. While the dealership’s parking lot will vanish, a historic building currently used by Kia staff for office and garage space will be partially incorporated into the new structure. The historic building was designed by architect Frank H. Meyer in 1910, and will see its original façade facing Broadway restored. Alterations will also be made to its back end facing 25th Street so it can include lower level parking and a new bar.

According to reports in the Mercury News, the new hotel’s décor will reflect the influence of the auto industry in Oakland’s historic auto row. It will be the first hotel operated by West Elm in the Bay Area, which just recently got into the hotel business in the past year after primarily being a boutique furniture seller.

The hotel and apartments should be ready to be fully occupied by 202o. A new hotel hasn’t opened in the surrounding area since 2002. 

Download the application for 2401 Broadway.

On Wednesday, the Commission also approved the application for 1100 Broadway, an 18 story, 330,099 square feet Class A office building that will sit directly adjacent to the historic Key System Building, which has sat empty since shortly after the 1989 Loma Prieta Earthquake. The historic building, which was built in 1911 and is 8 stories tall and 38,477 square feet, will be renovated and rehabilitated as part of the neighboring project.


(1100 Broadway Completed. Photo Courtesy of the Oakland Planning Commission)

When complete, 1100 Broadway will have 309,890 square feet of office space and 10,000 square feet of retail/restaurant space. Part of its structure will hang over the roof of the Key System building. 

The 1100 Broadway property has been in development limbo for several years. In 1998, the Planning Commission approved a Major Conditional Use Permit to build a 150-room hotel on the site, but nothing ever came of those plans. 

SKS Partners purchased the parcel in 2008 and planned to develop an office tower there, but then the financial crisis hit. Ellis Partners and Intercontinental Real Estate bought the vacant property and its neighbor earlier this year and will be the developers of the project in its current form. 

Download the application for 1100 Broadway